We believe the best way to deal with plastic waste is to not create it in the first place.
A great way we can all start doing this is by swapping everyday disposable plastics for reusable alternatives. It really is that simple.
Other solutions like recycling and biodegradable alternatives have a part to play - but we cannot rely on them.
Recycling is the best way to manage redundant plastic waste - but systems aren’t working as they should.
Of all the plastic waste ever created, just 9% has been recycled. In many parts of the world recycling rates are actually decreasing.
Moreover the process remains costly - both for the environment and the economy. We need to see recycling as a last resort, not the answer.
Biodegradable materials are a fantastic solution - but only if the conditions are right. Biodegradable products that end up in landfill sites often won’t breakdown as the waste is packed too tightly.
Put simply: we need to stop asking ourselves how we can better deal with this waste and start thinking about how we can cut it out of our lives altogether.