Our mission

Our mission

We want to help create a world free of disposable plastics.

That’s a big ambition for a little brand. But we think a zero waste target is about progress, not perfection. It’s about the little changes we can all make every day that will add up to something bigger.

And we think that swapping everyday disposable plastics for reusable and sustainable alternatives is the best way we can all start to make a difference. Because the simplest way to manage our plastic waste is to stop creating it in the first place.

Changing behaviour won’t be easy. Disposable plastics are convenient and today convenience is king. But change is possible - and while a lot of responsibility lies with governments and big business, we all have a part to play.

We’re setting out to help lead the way.


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